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Apparently, the growth curve of mobile app development has been exponential ever since its inception. Due to this tremendous growth, there exists a huge demand for mobile applications. As a result, mobile app developers are putting in arduous efforts to develop ingenious mobile apps for the benefit of the users. However, there is this one question that is very common among the mobile app developers: “Which platform should I build for first?” Android vs. iOS has been a debate for so long until now.

This article aims at giving the readers an insight into both Android app development as well as iOS app development, thereby helping to make the appropriate choice between the two Operating Systems. To gain better clarity, let us begin with some basics of mobile app development.

What is an Operating System?

There are two common types of software: system software and application software. Operating Systems come under system software that controls and manages the overall operations of a device. As far as mobile devices are concerned, there are two major Operating Systems that are widely used, viz., Android and iOS. The type of Operating System plays a vital role in the functioning and the features of a device.

Why go for Native apps? 

In order to fully understand and appreciate the advantages of Android and iOS app development, it is important to know the benefits of native app development in the first place. The following are some of the significant reasons why one should consider developing native apps.

Efficient performance 

As native apps are developed with specific devices in mind, the performance will be relatively better.


Scalability is very important for a growing business. Adding, deleting, or modifying the feature set according to the varying business needs is easier when it comes to native apps.


Unlike hybrid apps, native apps are not developed by third-party developers. All Android and iOS apps are completely supported by Google and Apple, respectively. So, the users need not worry about privacy and safety aspects.

Hardware features

As said earlier, native apps are developed with specific devices in mind. So, these apps can leverage all the hardware features without any limitations.

Specific UI 

User Interface of a native app is device-specific too. Thus, it is possible to ensure a unique and astounding user experience.

The comparison 

Now comes the most awaited part – A comparative analysis of some remarkable aspects of Android and iOS app development.

Target audience 

What is the purpose of your app? Who is the target audience? It is of utmost importance to know who your customers are. Only then you can tailor your services accordingly.

Android OS – If you are targeting Asian and African countries, it would be wise to hire an Android app developer, as a majority of your target audience would be Android users.

iOS – If you are targeting the developed nations, then iOS would be a perfect choice.

What should you do? 

According to the purpose of your app, decide the targeted geographic location. This will, in turn, help you decide the appropriate Operating System.


This is yet another important aspect. Your customers should be able to afford the device and the app (if it is a paid app).

Android OS – A majority of Android users come from developing or underdeveloped countries. So, they would obviously go for free apps rather than paid apps. Moreover, who would pay for something that is already available for free?

iOS – Most of the iOS users prefer an iPhone because of the brand. They prefer living a lavish lifestyle. Besides, it is estimated that iOS users are more likely to make in-app purchases.

What should you do? 

If you want to expand your user base, go for Android. But you can’t expect to earn much from a small user base. You need to have a really large user base to make a considerable amount of profit. On the other hand, if you aim at maximizing your profit with a minimal number of users, then approach an iOS app developer right away!


In order to stay successful in the long run, it is important to cope up with the latest trends and advancements in the industry. For this purpose, the flexibility of the software is very important.

Android OS – It is based on the ASOP (Android Open Source Project). Hence, the Android app developers have the liberty to customize it according to their requirements.

iOS – It is not as open as Android. However, it has its own advantages. The user experience will be unique but similar to all users, unlike Android, wherein different Android versions will provide different UX.

What should you do? 

If you want your users to have varied UX according to their device model by showing versatility in your app, Android is good to go. But, if you want to make the UX a ‘one-for-all,’ then iOS would be the right choice.

Summing Up!

If you are an entrepreneur wanting to invest in mobile app development to scale up your business, keep the aforementioned pointers in mind, and make a good choice based on your growing business requirements. You could get some professional assistance from a mobile app development company. However, have a word with their development team well before the commencement of the project.

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