{"id":1013,"date":"2021-02-11T08:26:03","date_gmt":"2021-02-11T08:26:03","guid":{"rendered":"https:\/\/www.inoru.com\/blog\/?p=1013"},"modified":"2025-03-13T14:05:09","modified_gmt":"2025-03-13T14:05:09","slug":"food-delivery-business-model","status":"publish","type":"post","link":"https:\/\/www.inoru.com\/blog\/food-delivery-business-model\/","title":{"rendered":"Food Delivery Business Models Explained (Entire Workflow + Ways to Monetize)"},"content":{"rendered":"<p>Food delivery apps allow you to eat well wherever you are<\/p>\n<p>They make it fast and easy to order and pay, saving you time and money .<\/p>\n<p>&nbsp;<\/p>\n<p>With more and more people preferring this convenience , app usage has continued to increase.As the demand for these services continues to rise, there is plenty of opportunity to take advantage of.<\/p>\n<p>&nbsp;<\/p>\n<p>However expect to face fierce competition and high operating expenses.<\/p>\n<p>&nbsp;<\/p>\n<p>In order to give yourself the best chance of succeeding , the first step is understanding how these food delivery services work and the business models they\u2019re built on<\/p>\n<p>&nbsp;<\/p>\n<h2>Types of Food Delivery Business Models<\/h2>\n<p>&nbsp;<\/p>\n<h3>The Order only model<\/h3>\n<p>The only objective in this business model is to get new customers and restaurants to sign up<\/p>\n<p>Food delivery platforms using this model :\u00a0 Grubhub,JustEat<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1016 aligncenter\" src=\"https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/JustEat-usecase-240x300.png\" alt=\"Cartoon describing the convenience of justeat food delivery app \" width=\"271\" height=\"339\" srcset=\"https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/JustEat-usecase-240x300.png 240w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/JustEat-usecase.png 407w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/p>\n<p>The app lists restaurants through a website or a mobile app,and acts as the medium through which users place orders<\/p>\n<p>&nbsp;<\/p>\n<p>Cooking and delivery of the meal is handled by the restaurant.<\/p>\n<p>For customers , the ordering experience is much smoother.They can easily search and place orders<\/p>\n<p>And the restaurants get access to a larger customer base<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how this model works:<\/p>\n<p>&nbsp;<\/p>\n<h4>Ordering<\/h4>\n<p>The Customer places an order through the website\/app and pays.<\/p>\n<p>The Food delivery platform takes its cut.<\/p>\n<p>And the restaurant receives the message by email or the app.<\/p>\n<p>Customer is then notified that order was received through mail or an automated phone call<\/p>\n<p>&nbsp;<\/p>\n<h4>Delivery<\/h4>\n<p>Delivery is handled by either the restaurant\u2019s staff or by a 3rd party delivery service hired by them<\/p>\n<p>The food is delivered to the specified address<\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">These platforms charge restaurants &#8212; on avg 10-15% commission per order .<\/li>\n<li aria-level=\"1\">Easier to scale : Since there is no limit to the number of restaurants they can sign up , and they do not have to worry about cooking or delivery.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Challenges<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">No control over food quality.<\/li>\n<li aria-level=\"1\">Since they don\u2019t have their own delivery staff , they don&#8217;t have control over delivery times as well.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>How to monetize\u00a0 :<\/h4>\n<p>1.Commissions:<\/p>\n<p>The majority of the revenue is made through commissions.You can\u00a0 charge 10-15% on every order<\/p>\n<p>&nbsp;<\/p>\n<p>2. Featured Restaurant Listings<\/p>\n<p>Allowing restaurants to pay to be listed in a top search position in the app.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Order and Delivery model<\/h3>\n<p>In this model , the objective is to get orders and transport the food<\/p>\n<p>&nbsp;<\/p>\n<p>Food delivery platforms using this model : Doordash Ubereats , Zomato etc<\/p>\n<p>&nbsp;<\/p>\n<p>The platform acts as the medium through which customers place orders .<\/p>\n<p>And also delivers the food<\/p>\n<p>Restaurants are more than willing to sign up since they get more orders and save on delivery costs.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how this model works:<\/p>\n<p>&nbsp;<\/p>\n<h4>Ordering<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1018 aligncenter\" src=\"https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/ubereats-website-300x200.jpg\" alt=\"Browsing ubereats on a desktop\" width=\"428\" height=\"285\" srcset=\"https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/ubereats-website-300x200.jpg 300w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/ubereats-website-1024x683.jpg 1024w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/ubereats-website-768x512.jpg 768w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/ubereats-website-1536x1024.jpg 1536w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/ubereats-website.jpg 1600w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p>Customer searches for a restaurant or the food , then place their order through the app or website<\/p>\n<p>They schedule when they\u2019d like to receive it\u00a0 (Instantly , at a specific time or even a couple days later)<\/p>\n<p>And complete the payment<\/p>\n<p>The delivery platform takes its commission and then sends the finalised order to the restaurant<\/p>\n<p>Restaurant notifies the customer that their order is being prepared.<\/p>\n<p>&nbsp;<\/p>\n<h4>Delivery<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1017 aligncenter\" src=\"https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/Ubereats-delivery-rider-200x300.jpg\" alt=\"Ubereats delivery bike rider looking to cross the street\" width=\"295\" height=\"443\" srcset=\"https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/Ubereats-delivery-rider-200x300.jpg 200w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/Ubereats-delivery-rider-683x1024.jpg 683w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/Ubereats-delivery-rider-768x1152.jpg 768w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/Ubereats-delivery-rider-1024x1536.jpg 1024w, https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/Ubereats-delivery-rider.jpg 1067w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Delivery is usually handled by your own delivery drivers or 3rd party independent contractors<\/p>\n<p>They stay logged into the app , to receive and accept delivery requests.<\/p>\n<p>Delivery requests are sent to drivers closest to the restaurant .If no one takes the job, it is sent to more drivers further out.<\/p>\n<p>&nbsp;<\/p>\n<p>Once the driver arrives at the restaurant , they get the customer\u2019s details .The food is dropped at the specified location.<\/p>\n<p>If they cannot find the customer, they usually call or message them in the app<\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages:<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">High Barriers to entry especially once saturation is reached in city.<\/li>\n<li aria-level=\"1\">Can also charge a higher commission around : 25-30%.<\/li>\n<li aria-level=\"1\">Over time all this data &#8212; both the food preparation time and how long it takes to deliver&#8211;can be <a href=\"https:\/\/www.infoq.com\/articles\/uber-eats-time-predictions\/\" rel=\"nofollow noopener\" target=\"_blank\">used to help estimate delivery time<\/a>.So the driver won&#8217;t have to wait and customers can get their orders on time .<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Challenges<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">They now have to manage not just the software but their fleet of drivers also; Which includes hiring , training , managing shift schedules, on time deliveries\u00a0 etc<\/li>\n<li aria-level=\"1\">As you scale and sign up new restaurants , delivery can start to become challenging.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>How to monetize\u00a0 :<\/h4>\n<p>&nbsp;<\/p>\n<p>1. Commissions: They charge a higher commission around : 25-30% to restaurants<\/p>\n<p>&nbsp;<\/p>\n<p>2. Delivery fees<\/p>\n<p>Delivery fees are paid by customers. The amount varies based on the distance.<\/p>\n<p>The closer the customer is to the restaurant the cheaper it will be.<\/p>\n<p>&nbsp;<\/p>\n<p>3. Sponsored Listings : Restaurants pay to appear at top of the homepage feed.<\/p>\n<p>4.Monthly Subscriptions: Customers can subscribe to get free deliveries and discounts<\/p>\n<p>&nbsp;<\/p>\n<h3>Fully Integrated Model<\/h3>\n<p>You handle everything -Getting Orders ,Preparing food and delivering it .<\/p>\n<p>They offer a limited menu .<\/p>\n<p>And have their own kitchens to prepare the food.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how this model works:<\/p>\n<p>&nbsp;<\/p>\n<h4>Ordering :<\/h4>\n<p>Customer places their order through the app.<\/p>\n<p>&nbsp;<\/p>\n<h4>Cooking :<\/h4>\n<p>The kitchens used in this model are only for the preparation of delivery only meals &#8212; they have no dining area.<\/p>\n<p>You can either have your own kitchen with your own staff<\/p>\n<p>Or you can hire cloud kitchens\/ghost kitchens.They prepare the food and hand it over to be delivered.<\/p>\n<p>&nbsp;<\/p>\n<h4>Delivery<\/h4>\n<p>Delivery drivers are employed by the company .Each delivery driver is given a specific number of meals.<\/p>\n<p>Delivery requests are automatically sent to the driver closest to the customer.<\/p>\n<p>If they\u2019ve run out of meals, the request is sent to other drivers in that zone<\/p>\n<p>&nbsp;<\/p>\n<h5>For Scheduled deliveries<\/h5>\n<p>Food from the kitchen is loaded into delivery trucks to be delivered.<\/p>\n<p>Since these customers pre-ordered , you know exactly how much food\u00a0 should be placed in the truck .<\/p>\n<p>And you can fulfill multiple deliveries at once.<\/p>\n<p>&nbsp;<\/p>\n<h4>How to monetize\u00a0 :<\/h4>\n<ol>\n<li aria-level=\"1\">Delivery Fees<\/li>\n<\/ol>\n<p>2. Profits : Scaling is easy , provided you\u2019re running efficiently<\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">You can ensure the customer gets high-quality food and customer service<\/li>\n<li aria-level=\"1\">Ghost kitchens are less expensive because they&#8217;re situated out of high rent areas and don\u2019t need wait staff.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Challenges<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">High Startup and Operational costs<\/li>\n<\/ul>\n<p>New restaurant owners will need large sums of money to hire staff, lease the building and\u00a0 stock the kitchen<\/p>\n<p>Make sure you have enough money\u00a0 to run the first year &#8211;and a little extra for unexpected expenses<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">Getting customers to try food from a new restaurant could be challenging.Promotions and discounts could help<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Startups that failed using this business model : SpoonRocket, Maple ,<\/p>\n<p>&nbsp;<\/p>\n<h3>Restaurant to consumer<\/h3>\n<p>In this model the restaurant develops an app , apart from its website &#8211;to help customers place orders.<\/p>\n<p>And to compete with food delivery apps like Ubereats.<\/p>\n<p>&nbsp;<\/p>\n<p>Restaurants using this model : Domino\u2019s, PizzaHut, Papa John\u2019s<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1014 aligncenter\" src=\"https:\/\/www.inoru.com\/blog\/wp-content\/uploads\/2021\/02\/Dominoes-Pizza-app-main-screen-300x225.gif\" alt=\"Walking through the main screen of the pizza hut app\" width=\"355\" height=\"266\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>It&#8217;s better to have your own app ,once you have a loyal audience.<\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages:<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">You can set the price.<\/li>\n<li aria-level=\"1\">And Have control over food quality and delivery time<\/li>\n<li aria-level=\"1\">You can also change your menu to keep with up with changes in consumer preferences .<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Challenges :<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">Hard to compete with established Restaurants like Dominoes and Papa Johns.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Choosing a Business Model<\/h2>\n<p>&nbsp;<\/p>\n<p>The order &amp; delivery model and the fully integrated model require much more startup capital .<\/p>\n<p>And are costlier to operate.<\/p>\n<p>If you\u2019re new to the restaurant industry , start with the least riskiest the order only model.<\/p>\n<p>&nbsp;<\/p>\n<p>However if you\u2019re a well-established restaurant with a loyal audience , It&#8217;s better to have your own app.<\/p>\n<p>&nbsp;<\/p>\n<p>Thinking of developing a <a href=\"https:\/\/www.inoru.com\/swiggy-clone\">food delivery app like Swiggy<\/a> or need more advice ?<\/p>\n<p>&nbsp;<\/p>\n<p>Get in touch with our app development team.<\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019d be happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food delivery apps allow you to eat well wherever you are They make it fast and easy to order and pay, saving you time and money . &nbsp; With more and more people preferring this convenience , app usage has continued to increase.As the demand for these services continues to rise, there is plenty of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/posts\/1013"}],"collection":[{"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":6,"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/posts\/1013\/revisions"}],"predecessor-version":[{"id":4115,"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/posts\/1013\/revisions\/4115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/media\/1015"}],"wp:attachment":[{"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/categories?post=1013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inoru.com\/blog\/wp-json\/wp\/v2\/tags?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}