The advent of mobile app development for restaurants has been a big boost for the Quick Service Restaurant (QSR) industry. What was once considered cheap and unhealthy “fast food” has become a global phenomenon that is often more preferred than an established, up-scale restaurant. Today’s generation prefers the hustle and bustle of a quick-service restaurant over the slow dine-in experience usually reserved for longer meals. The advantages of a quick-service restaurant are many: fast service, low waiting time, cheaper food when compared to conventional services, ready-to-eat food that’s easily available. There are various such selling points for that quick and easy “fast food.” These factors have been further consolidated with the rise in applications for restaurants. Additionally, this trend isn’t going away anytime soon. Quick service restaurants are expected to grow in large numbers in upcoming years and are primed to take over the market.
Mobile app development for restaurants can help the industry grow to new heights by utilizing innovative technology that provides valuable insights into how the business works.
But before we get ahead of ourselves, let’s take a quick look at how the Quick Service Industry (QSR) works and how they have traditionally managed to woo customers.
Most of the customer base of the Quick Service Industry (QSR) industry can be split into two categories.
- Impulse Driven Customers
- Regular Customers
Targeting The Impulse Buyers
The first type of customers that are attracted to the Quick Service Restaurant (QSR) industry are people who might be enticed by your restaurant while simply passing by or while engaged in some other activity like shopping or hanging out with friends and family. A quick bite of something light while going on about their day is what they’re looking for. These people are inspired by impulse and are in this way liable to be single-visit customers with various brand affinities. Unless they are tempted with rewards for their frequent visits, they cannot be anticipated to be brand loyal clients.
So how do we use mobile app development to help us woo these clients?
Quick Service Restaurants (QSR) can develop mobile apps for restaurants to reach clients with personalized reward and loyalty points offerings and aggressive marketing campaigns based on their buying behavior. Moreover, the application for the restaurant can also include a store locator that works to increase walk-in traffic. A store locator with detailed maps to find their favorite restaurant brand’s closest retail store can assist clients to enjoy their meals while boosting revenues for the said restaurant. Mobile apps for restaurants on a comparable note allow these businesses to study their customers’ buying behavior by deriving insights from mobile app-based sales. Valuable information about clients such as order timing, order frequency, billing volume, order details, add-on toppings, etc. can be essential for enhancing customer relationship management and enhancing brand loyalty amongst the clients.
Catering To Your Regular Customers
On the other side of the coin, you have your regular customers. These are people that frequent your establishment on a regular basis. What’s even more important than gaining new customers? Keeping the ones that you have! Mobile app development is the perfect way to go about doing this. Discounts for group orders, unique institutional discounts for student groups, software, IT technicians and BPO staff, etc. can drive sales by ordering via mobile apps. By catering yourself to working professionals and offering a low price, you can attract a lot of potential customers. Group discounts and other offers via the mobile app for your restaurant can account for a lot of traffic generation to the app and subsequently, your Quick Service Restaurant.
Eating out at a restaurant can be a cumbersome process for working professionals who are busy with their obligations. Creating an application for the restaurant can ensure that you snag the customers who prefer the easy choice of ordering in food through a convenient mobile app that can ensure delivery straight to them. Further building on this, you can even take it a step further by adding innovative sales tactics such as availing a subscription plan for those regular customers. By making your customers use your mobile restaurant app on a regular basis, you can build brand loyalty among them. This can go a long way in making your business a sure-fire success.
Tying up with a competent restaurant mobile app developer is a great way of increasing your brand awareness and building a customer base. With innovative solutions powered by technology, business today is more global than ever before. Following the popularity of mobile apps for restaurants, you need not wait around for customers to come to you anymore. Taking these tips into account, stake your claim as a leading provider in the Quick Service Restaurant industry.