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Over the past half of the decade, fantasy games have risen to prominence. While they have achieved strong numbers in the United States and Canada, much of the growth is expected to happen in the Asian countries, especially India.
India as a market
India is a country with a massive population with considerable education among people to handle a smartphone. Also, internet penetration is at a constant rise. The cost of internet access is relatively low in India, and the biggest chunk of internet users belong to the age group between 18 and 34.
Fantasy leagues and India
Fantasy leagues are driven by a passion for a particular sport, and when it comes to a country like India, cricket can be compared to a religion. Such is the intensity of the passion for the game in this country, and it has trickled down to other games like soccer and kabaddi as well.
Apps like Dream11 have set the standards for fantasy gaming applications in India. Capitalizing on the cricket craze in the country, and leveraging the trend of cricketing tournaments that happen all around the year, Fantasy sports betting apps like Dream11 have seen phenomenal success in terms of both the number of users and revenue. While the revenue might be comparable to what is netted in the United States and Canada, credit has to be given to the application for capitalizing on the right market with the right strategy.
The legal status
It is quite well known that sports betting and gambling are illegal in India. However, the Supreme Court of India has ruled in favor of this particular application, stating that fantasy sports are more of a game of skill than probability.
Playing a fantasy sport requires a lot of time. The deep understanding that a layperson has about cricket in India has been rightly and constructively exploited by the app.
The way sports betting Mobile app like Dream11 works is similar to any other fantasy league. You can create your own virtual team by using real players from real teams. The actual performance of the players affects the chances of you winning or losing the league.
Dream11 follows the freemium model which means that the users can join both free contests and paid contests. The revenue netted by any fantasy sports app is highly contingent upon the number of users. The fantasy sports betting company has covered this aspect by investing in a game that is popular all across India.
Each day, the app launches 15 to 17 high-value contests, and 20 to 30 low-value contests. The prices could be anywhere between $75 and $45,000.
Including the entry fees, the commission from the prizes and the passive revenue like advertisements and in-app purchases, Dream11 earns about $600,000 to $900,000 for every match. This figure depends on the popularity and the fanbase of the playing teams and countries.
From the statistics given above, it is quite known that a fantasy app like Dream11 has to count on the tournaments and the popularity of the teams involved. ICC Cricket World Cup 2019, the ICC T20 World Cup 2020, The Big Bash League, and the Indian Premier League of 2020 are not far away. Creating an app like Dream11 could prove to be a lucrative step in cashing in on the popularity of the sport, the craze of the fans and the passion that every team evokes.
An app like Dream11 requires meticulous research, intense development skills and deep understanding of the market. Any company that is developing fantasy sports apps should be well versed in all these aspects.
Inoru specializes in creating sports fantasy applications that are best suited for an aspiring entrepreneur. Our expert team of developers and analysts ensure that the app complies with the best practices and has all the required features. Drop in an inquiry and we will get in touch with you to develop your application and make your dream app a reality.
The most important aspect of any development process is cost and for many entrepreneurs who are just starting out the most important thing is to consider. At Inoru we provide various solutions at very low prices, we stand for economical solutions. If you are interested to get an app like Dream11 then talk to our cost advisors today!